Apple Music vs. Spotify — Brand War

This presentation explored the brand competition between Apple Music and Spotify, focusing on how each platform positions itself within the music industry. I argued that Apple Music is more artist-centered because it pays higher streaming royalties and places greater value on artists’ rights and creative work.

I also created a promotional campaign proposal that addressed a common consumer problem: lack of phone storage. My idea suggested that subscribing to Apple Music would include an additional 50GB of iCloud storage, encouraging customer loyalty while strengthening Apple’s ecosystem.

Through this project, I analyzed the relationship between branding, ethics, and consumer behavior in the modern streaming industry.